In 1911, the family Rovera started in Varese with the production of exclusive briar pipes, and so they became one of the oldest family business in this economic sector.
One of the four participating brothers, Federico Rovera, inherited the craftsmanship of his son Angelo, and founded the family tradition of intergenerational pipe art. Angelo again had a son, Dorelio, producing at the young age of 13 his first pipe. He was in the 60s and 70s, one of the most sought-after artists in Italy. Damiano Rovera, Dorelios son, now operates the craft for four generations and has shared responsibility with his father for the brand Rovera. With his youthful temperament Damiano Rovera combines classic lines, added with refined silver applications or different types of wood, to a creation of a new form of Italian style. Damiano independently developed new shapes and applications and is also following his own way, away from classical forms.
In family businesses since the early days, only the highest quality materials, specially dried briar plateau from the relevant fields, and handmade mouthpieces are used to manufacture.
